Sascha Freudenheim is co-founder and principal of PAVE Communications & Consulting. Sascha brings more than 20 years of experience in the arts and culture to the establishment of PAVE, including work in strategic planning, media and public relations, brand development and messaging, the creation and deployment of digital communications initiatives, and work with corporate sponsorship and philanthropic programs. His many successful campaigns for clients are the result of building bridges between wide vision and pragmatic experience.

Before launching PAVE with Alina, Sascha served most recently as the executive vice president of Resnicow + Associates (R+A), where he worked for more than 13 years on client projects, new business development, and agency operations. At R+A, Sascha’s projects included: strategic planning and communications for the Association of Art Museum Directors (AAMD); communications and media relations campaigns for institutions such as the Minneapolis Institute of Arts, the Pulitzer Foundation for the Arts in St. Louis, the Worcester Art Museum, the Cleveland Museum of Art, the Bowdoin College Museum of Art, and the Wadsworth Atheneum, among many others; management of the national tour and communications campaign for the National Baseball Hall of Fame and Museum’s traveling exhibition Baseball As America; and on a variety of sponsorship programs supported by the AT&T Foundation and Ford Motor Company.  

Prior to joining R+A, Sascha worked as a Technology and Knowledge Management Analyst and Project Manager for KPMG LLP and subsequently for KPMG Consulting, Inc., the technology consulting company. Sascha has also worked as a curatorial assistant at The Jewish Museum in New York, and for the Blum-Kovler Foundation in Washington, DC. Sascha received his B.A. from Hampshire College in Amherst, MA. 

Alina Sumajin is co-founder and principal of PAVE Communications & Consulting. With more than 12 years of experience in cultural communications, Alina has developed an extensive network of media and professional relationships that bridge the realms of visual and performing arts, design, and architecture. Alina takes a nuanced approach to communications strategy, focusing on the layering of information and brand messages to engage and entice a diverse range of audiences. Her ability to connect ideas with the individuals to whom they have will have the most value has led to substantive successes for her clients.

Prior to founding PAVE with Sascha, Alina most recently served as a vice president at Resnicow + Associates (R+A), the youngest team member to ascend to the position in that firm’s history. At R+A, she led strategic communications campaigns for both for and non-profit clients, including those for the opening of the Perez Art Museum Miami, FOR-SITE Foundation’s acclaimed exhibition @Large: Ai Weiwei on Alcatraz, the Collective Design fair, and Safdie Architects. Alina has also held positions in the publicity departments at Christie’s (New York), NYU Press, Workman Publishing, and the Wexner Center for the Arts.  

In addition to her role at PAVE, Alina serves as an adjunct professor at New York University’s Steinhardt School, where she teaches a course on strategic communications. Alina holds a Master’s degree in Visual Arts Administration from New York University and a Bachelor’s degree in the History of Art, with a minor in Journalism from The Ohio State University.